Bold flavour.
Bold identity.
A vibrant visual identity created for JOS Burger — a modern fast-food brand built around bold taste, youthful energy, and instant recognition.
A burger brand
that needed to
stand out.
Fast food is a crowded category. The identity had to be simple enough to recognize instantly — but distinctive enough to be remembered.
JOS Burger was developed around a visual language that feels energetic, approachable, and unmistakably food-focused.
The result is a flexible identity designed to work across packaging, uniforms, signage, social media, and physical spaces.
Simple.
Bold.
Hungry.
The identity combines a strong wordmark, a burger-inspired symbol, and a vibrant red–yellow palette to create a personality that feels instantly recognizable.
More than
just a burger.
The letter “O” becomes the heart of the identity, transforming into a simplified burger symbol. This gives the wordmark its own visual signature.
From sketch
to identity.
Every identity begins with exploration. The JOS Burger mark evolved through several visual directions before arriving at the final combination of typography, symbol, and color.
One logo.
Many expressions.
A strong identity needs to remain recognizable in every environment. The JOS Burger system was designed with flexible color and background applications.
Built for the
real world.
The identity comes alive when applied to real customer touchpoints — from packaging and uniforms to signage and digital media.
Bold.
Energetic.
Playful.
JOS Burger isn't trying to feel formal. It is designed to feel alive.
The identity uses expressive typography, strong contrast, warm colors, and simple food-related icons to create a brand that feels approachable and full of energy.
Typography with
appetite.
The visual language combines strong, contemporary letterforms with expressive display typography to create contrast and personality.
A bold identity
for a brand ready
to be remembered.
JOS Burger shows how a simple idea can become a complete visual system — from the logo itself to every customer touchpoint around it.